THE FAILURE OF DESIGN THINKING (NORA’S REFLECTIVE ESSAY) “In many business situations, knowing what doesn’t work can be as useful as knowing what does” How to Kill Creativity Amabile, 1998 Harvard Business Review I started Design Thinking Module with high expectations, open eyes and critical attitude. Back home, I contribute with fashion designers and artisans … More NORA’S REFLECTIVE ESSAY
We are constantly pitching through our life. We don’t even notice, but we are constantly trying to convince people to do what we think is best. Since young age we convinced our friends to make us favours; during our beautiful teenage years we convinced our parents to give us their permission; we convince our … More Pitch until you die…
Hello everyone, I hope you are enjoying your weekend. As mentioned in the previous post, I own you some information. We finished with the questions of: what is innovation? Is it something that we sit down and come up with? Is it people that was born with the ability of suddenly come up with profitable … More Creativity and innovation: where to find them. PART 2
Before to start I would like to apologise because I have to break this post in two parts in order to give the fair amount of time and space that this topics deserve. But please let’s not waste words and get into business. It seems like in this increasingly competitive globalize world, innovation and creativity … More Creativity and innovation: where to find them.
Strong words, aren’t they? Well believe it or not… Feedback can hurt when it is not what we expected, but listen different ideas will enrich our world. Erin Ries said in his book Lean Start up, when referring to pivot: “There is no bigger destroyer of creative potential than the misguided decision to persevere” (Ries, … More You are not stupid, Your Idea is stupid…
I made you click, didn’t I? Just to clarify, there is not information supporting that Trump is Mexican and there is not political intentions in this blog! The title, was inspired by the effects and power that social media can have in different fields such as politics. In an article from Forbes , it is … More Trump is Mexican!
Knowledge clash Professor: what do you see? (Indicating a textbook) Student: The words of the author. Professor: And here? (Indicating piece of papers in his hands) Student: A lot of other people’s words Professor: Why do I want you to have them? Student: Because one point of view gives you one dimension of the world. … More It is not about wining!!! But it is…
“The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere”. Eric Ries, Lean Start up In Basketball Pivot is a term to refer the movement of going back with one foot and the other secured to the ground with the aim … More The Art of Pivot
When applying design thinking one of my biggest struggles was the confidence of an actual need product. You go out there ask people and create a persona, but wait a persona might not represent a need in the market since you are never sure whether the feelings of this person are shared by others or … More Dragons’ Den: Success and the snap of reality
“Many startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product.” Ash Maurya – Practice Trumps Theory It has been a really long journey since we worked on our first project as a team, re-designing bags. The day of … More Our Journey to “Take Me Out”